What Makes Sex For Advertising So Appealing - 1674 Words

Sex is a very controversial subject that normally attracts a lot of attention, which forces it be extremely exploitable for attention craved advertisement creators. Sex can be defined as ways to gain consumers attention (Belch Belch 2007). What makes sex in advertising so special? Why is sex so appealing to consumers? Sexual appeal can be characterized as an emotional trigger. Sex can be construed as the soul of advertising. (Brayan 2003) There are various emotions that an advertiser can utilize to aid in delivering messages to audiences. Emotional messages utilized in advertisements can arouse views from different backgrounds and force them to take action. (Brayan 2003) These emotions consist of, but not restricted to: guilt, love, leisure, sadness, lust, pleasure and peace. Today, lust is still powerful device in gaining attention, which emerged from the entertainment industry. Currently, when viewing Hollywood fashion trends and Music Television, they both possess large influenc es on audiences, which have taken a liking to sexually explicit lust-filled advertisements. For example, Music Television, a channel devoted to music related programming, plays music videos of inadequately clothed women on a consistent basis. (Copley 2004) In reality, sex being utilized in advertisements started before the 1990s. Creators of advertisements utilized heads of attractive women in advertisements, back in the 1850s. After the Civil War came to an end creators of advertisementsShow MoreRelatedSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreAdvertising: Sex Sells Essay examples1365 Words   |  6 PagesAdvertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of â€Å"sex sells†. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboardsRead MoreHow Is Mass Media Effecting This Generations Sexuality?663 Words   |  3 Pageschild, I did not notice the sex reference to pornographic magazines in the show Ed, Edd, and Eddy, 2003.) Not only is TV causing adolescents to become more curious but it is also influencing ideas about what is normal and expected during sexual activity (Kittleson 74). Because the way sex is present on TV, adolescents depict it as an activity without risks or consequences. Adolescents become oblivious to unplanned pregnancy, sexually transmitted diseases, and even sex addiction. It was until recentRead MoreMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 PagesOld Spice Commercial Analysis Introduction â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it.† (Shah, 2012) The goal of advertising is to capture their target audience’s attention and to create something memorable to sell their product. One advertisement campaign that has managed to do this quite well is Old Spice a men’s body wash brand that is among the top competitors. Successful advertisement is what creates a brand, even if you have a great productRead MoreAdvertising Appeals Aim For The Audience1077 Words   |  5 PagesDifferent strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is â€Å"Carl’s Jr all natural burger†. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout t he video it shows her walking through the town and appearing as if she is nude. She getsRead MoreThe Old Spice Man Can Smell Like1153 Words   |  5 Pagesseen the old spice commercials with The best talking Isaiah Mustafa, better known as the old spice man. These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I m going to break down the man your man can smell like commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded manyRead MoreAnalysis Of Jean Kilbourne s Two Ways A Woman Can Get Hurt Essay1669 Words   |  7 PagesJean Kilbourne’s essay Two Ways a Woman Can Get Hurt is a powerful piece of work that brings the problems of the sexualization and objectification of women and children in advertising out in the open. Kilbourne states that this pornogr aphic advertising is promoting male dominance over women, and in return promoting male violence against women. Domestic abuse and violence against women have always been a problem, but the media may be making it worse. Her audience is middle-aged and younger women whoRead MoreAdvertising Analysis : Tipalet Advertising1121 Words   |  5 PagesTipalet Advertising Tipalet was a company from the late 1960s known for its Tipalet cigarette and its provocative advertising. The company ran several advertisements focusing on a man and a woman smoking. Their most known advertisement was a magazine full-page ad featuring a man looking into a woman’s eyes and blowing smoke at her. The advert shows both young adults in a healthy state with the woman leaning in closer to the man’s exhaled smoke. Towards the bottom of the page, surely not coving theRead MoreSex Appeal: an Effective Tool for Advertising2428 Words   |  10 PagesSex Appeal: an effective tool for Advertising Introduction Advertising, the business of drawing public attention to goods and services (elook.org), in todays competitive market, is often assisted by sex appeal. Likewise, an attribute of sex in advertising is that imagery used typically may have no connection to the product being advertised. However, the purpose of such imageries is to solely drag the attention of the potential customer or user. Sex appeal in advertising is often considered asRead MoreSex Sells : Our World Revolves Around Sex1390 Words   |  6 PagesNickolas Tsokas Mr Strauss E.L.A. 5-07 October 28th 2014 Sex Sells Our world revolves around sex. Sex is used to entice the general public to buy products and invest in the brand not because of the product itself but because of the giant sexual campaign backing the company up. We see sex in movies, which influences teenagers to watch those movies. The media also does a horrendous job falsifying what an average man or women should look like which then creates self-esteem and confidence problems in