What Makes Sex For Advertising So Appealing - 1674 Words

Sex is a very controversial subject that normally attracts a lot of attention, which forces it be extremely exploitable for attention craved advertisement creators. Sex can be defined as ways to gain consumers attention (Belch Belch 2007). What makes sex in advertising so special? Why is sex so appealing to consumers? Sexual appeal can be characterized as an emotional trigger. Sex can be construed as the soul of advertising. (Brayan 2003) There are various emotions that an advertiser can utilize to aid in delivering messages to audiences. Emotional messages utilized in advertisements can arouse views from different backgrounds and force them to take action. (Brayan 2003) These emotions consist of, but not restricted to: guilt, love, leisure, sadness, lust, pleasure and peace. Today, lust is still powerful device in gaining attention, which emerged from the entertainment industry. Currently, when viewing Hollywood fashion trends and Music Television, they both possess large influenc es on audiences, which have taken a liking to sexually explicit lust-filled advertisements. For example, Music Television, a channel devoted to music related programming, plays music videos of inadequately clothed women on a consistent basis. (Copley 2004) In reality, sex being utilized in advertisements started before the 1990s. Creators of advertisements utilized heads of attractive women in advertisements, back in the 1850s. After the Civil War came to an end creators of advertisementsShow MoreRelatedSex in Advertising1358 Words   |  6 PagesSex in Advertising I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertisingRead MoreAdvertising: Sex Sells Essay examples1365 Words   |  6 PagesAdvertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of â€Å"sex sells†. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh. These ideas are promoted through TV commercials, billboardsRead MoreHow Is Mass Media Effecting This Generations Sexuality?663 Words   |  3 Pageschild, I did not notice the sex reference to pornographic magazines in the show Ed, Edd, and Eddy, 2003.) Not only is TV causing adolescents to become more curious but it is also influencing ideas about what is normal and expected during sexual activity (Kittleson 74). Because the way sex is present on TV, adolescents depict it as an activity without risks or consequences. Adolescents become oblivious to unplanned pregnancy, sexually transmitted diseases, and even sex addiction. It was until recentRead MoreMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 PagesOld Spice Commercial Analysis Introduction â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it.† (Shah, 2012) The goal of advertising is to capture their target audience’s attention and to create something memorable to sell their product. One advertisement campaign that has managed to do this quite well is Old Spice a men’s body wash brand that is among the top competitors. Successful advertisement is what creates a brand, even if you have a great productRead MoreAdvertising Appeals Aim For The Audience1077 Words   |  5 PagesDifferent strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is â€Å"Carl’s Jr all natural burger†. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout t he video it shows her walking through the town and appearing as if she is nude. She getsRead MoreThe Old Spice Man Can Smell Like1153 Words   |  5 Pagesseen the old spice commercials with The best talking Isaiah Mustafa, better known as the old spice man. These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I m going to break down the man your man can smell like commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded manyRead MoreAnalysis Of Jean Kilbourne s Two Ways A Woman Can Get Hurt Essay1669 Words   |  7 PagesJean Kilbourne’s essay Two Ways a Woman Can Get Hurt is a powerful piece of work that brings the problems of the sexualization and objectification of women and children in advertising out in the open. Kilbourne states that this pornogr aphic advertising is promoting male dominance over women, and in return promoting male violence against women. Domestic abuse and violence against women have always been a problem, but the media may be making it worse. Her audience is middle-aged and younger women whoRead MoreAdvertising Analysis : Tipalet Advertising1121 Words   |  5 PagesTipalet Advertising Tipalet was a company from the late 1960s known for its Tipalet cigarette and its provocative advertising. The company ran several advertisements focusing on a man and a woman smoking. Their most known advertisement was a magazine full-page ad featuring a man looking into a woman’s eyes and blowing smoke at her. The advert shows both young adults in a healthy state with the woman leaning in closer to the man’s exhaled smoke. Towards the bottom of the page, surely not coving theRead MoreSex Appeal: an Effective Tool for Advertising2428 Words   |  10 PagesSex Appeal: an effective tool for Advertising Introduction Advertising, the business of drawing public attention to goods and services (elook.org), in todays competitive market, is often assisted by sex appeal. Likewise, an attribute of sex in advertising is that imagery used typically may have no connection to the product being advertised. However, the purpose of such imageries is to solely drag the attention of the potential customer or user. Sex appeal in advertising is often considered asRead MoreSex Sells : Our World Revolves Around Sex1390 Words   |  6 PagesNickolas Tsokas Mr Strauss E.L.A. 5-07 October 28th 2014 Sex Sells Our world revolves around sex. Sex is used to entice the general public to buy products and invest in the brand not because of the product itself but because of the giant sexual campaign backing the company up. We see sex in movies, which influences teenagers to watch those movies. The media also does a horrendous job falsifying what an average man or women should look like which then creates self-esteem and confidence problems in

To What Extent Can Language Shape Our Beliefs Free Essays

TO WHAT EXTENT CAN LANGUAGE SHAPE OUR BELIEFS? Language is all around us. We use it for all kinds of things like expressing our feelings, describing things, talking with our friends and family and writing literature. We may think that we know what language really means, but can we really be sure about that? More importantly, to what extent can language actually shape our beliefs? Well I think it depends on different people. We will write a custom essay sample on To What Extent Can Language Shape Our Beliefs? or any similar topic only for you Order Now With some examples I will try to show that usage of language is more complicated then many of us think. If we look how scientists express themselves. Most of them believe in some kind of facts. They believe that everything on this planet can be explained by facts, with words that we can find in different dictionaries. And this words are not so hard to explain. So if I would be a scientist, I would probably say, that the most important theory of meaning is the definition theory. I would say that, because I would believe that I can explain anything, let’s say mathematics, with words that we found in dictionaries. And definition theory says that meanings are to be found in dictionary. So if we believe in something, that has a meaning in dictionary, can we know what we believe in? But if we look at artists, how can they express themselves? How can they express what they believe in? Definitely, they do not support definition theory. If an actor wants to express love, he cannot look in dictionary and find its definition. He must make some kind of image in his head for which he thinks, it is the best meaning of love. In that case, image theory is the most appropriate one, because this theory says that meanings are found in our minds. He just makes an image and he can tell everybody else, what they believe that love is. But, if we cannot find the exact meaning of word, can we believe in something that we just thought about ourselves? Can we believe in our image without thinking about ideas of other people? In my opinion, you cannot express yourself completely by definition theory or image theory. You must believe in both of them. If you find a word in a dictionary, you only know what it means and I think that is not enough. You can know its meaning, but sometimes you must make your own image in your head. But in the other hand, if you find meanings mostly in your head, you can make mistakes and change the true meaning of the word. So mathematician shouldn’t just rely on facts, he should also express his own ideas, even if they are not proved. And an artist should know that there are some meanings, that just cannot be changed and he must leave them as they are. I think that everybody in this world is more a scientist or more an artist. We must know that there are certain facts that we must believe in like a scientist does, but there are also a lot of things, which we can give our own meaning and believe in them. Language can’t totally shape our beliefs, but it is up to us, if we stick to language as it is or if we look beyond it. How to cite To What Extent Can Language Shape Our Beliefs?, Essay examples To What Extent Can Language Shape Our Beliefs Free Essays TO WHAT EXTENT CAN LANGUAGE SHAPE OUR BELIEFS? Language is all around us. We use it for all kinds of things like expressing our feelings, describing things, talking with our friends and family and writing literature. We may think that we know what language really means, but can we really be sure about that? More importantly, to what extent can language actually shape our beliefs? Well I think it depends on different people. We will write a custom essay sample on To What Extent Can Language Shape Our Beliefs? or any similar topic only for you Order Now With some examples I will try to show that usage of language is more complicated then many of us think. If we look how scientists express themselves. Most of them believe in some kind of facts. They believe that everything on this planet can be explained by facts, with words that we can find in different dictionaries. And this words are not so hard to explain. So if I would be a scientist, I would probably say, that the most important theory of meaning is the definition theory. I would say that, because I would believe that I can explain anything, let’s say mathematics, with words that we found in dictionaries. And definition theory says that meanings are to be found in dictionary. So if we believe in something, that has a meaning in dictionary, can we know what we believe in? But if we look at artists, how can they express themselves? How can they express what they believe in? Definitely, they do not support definition theory. If an actor wants to express love, he cannot look in dictionary and find its definition. He must make some kind of image in his head for which he thinks, it is the best meaning of love. In that case, image theory is the most appropriate one, because this theory says that meanings are found in our minds. He just makes an image and he can tell everybody else, what they believe that love is. But, if we cannot find the exact meaning of word, can we believe in something that we just thought about ourselves? Can we believe in our image without thinking about ideas of other people? In my opinion, you cannot express yourself completely by definition theory or image theory. You must believe in both of them. If you find a word in a dictionary, you only know what it means and I think that is not enough. You can know its meaning, but sometimes you must make your own image in your head. But in the other hand, if you find meanings mostly in your head, you can make mistakes and change the true meaning of the word. So mathematician shouldn’t just rely on facts, he should also express his own ideas, even if they are not proved. And an artist should know that there are some meanings, that just cannot be changed and he must leave them as they are. I think that everybody in this world is more a scientist or more an artist. We must know that there are certain facts that we must believe in like a scientist does, but there are also a lot of things, which we can give our own meaning and believe in them. Language can’t totally shape our beliefs, but it is up to us, if we stick to language as it is or if we look beyond it. How to cite To What Extent Can Language Shape Our Beliefs?, Essays

Is Money Happiness free essay sample

Benjamin Franklin, a well known Founding Father of the United States among other avenues of pursuit once said, â€Å"Money has never made man happy, nor will it, there is nothing in its nature to produce happiness. The more of it one has the more one wants. † This excerpt founds the question of whether or not money can buy happiness; and can it really? In no way can monetary value equate to true serenity. To closely examine the question in subject, the definition of money and its origin must be examined in coherence with what happiness really is. To compare the two contrary parties, the investigation of state facts of Swaziland, a â€Å"poor† country, and The United States, a â€Å"wealthy† country will be explored. A final analysis and comparison will close the article. A monetary value simply cannot purchase a state of being; that is money cannot buy happiness. II. Money and Happiness A. We will write a custom essay sample on Is Money Happiness or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What is money? 1. Money is simply a unit of exchange in which the transfer of goods and services is exchanged for. Money is synonymous with currency and cash. (Wikipedia: Money) 2. Money allows for the creation of set values of goods and services, and facilitates those trades between producer and worker and consumer and recipient. 3. Money can be recognized as any form of currency, or a medium of exchange a. Shells b. Bones and fossils c. Tokens d. Special rocks and minerals B. What is happiness? 1. Happiness is defined by the Merriam Webster dictionary as â€Å"a state of well-being and contentment or a pleasurable or satisfying experience. (Merriam Webster Dictionary) C. A Time Before Money. Generally, historians agree that money was created at approximately 100,000 B.C. (Wikipedia: History of Money) 2. Before that time, a system of bartering was the only way goods or services could be exchanged. a. â€Å"Barter is a type of trade that doesnt use any medium of exchange, in which goods or services are exchanged for other goods and/or services. † (Wikipedia: Barter) b. For example, if a farmer needed an iron plow for his field, he would have to find a blacksmith that needed apples who then in turn could fabricate a plow for the farmer. In other words, they had to have a coincidence of wants. The transition period between mainstream bartering and a monetary system seems to have emerged from Swaziland at approximately 100,000 B. C. a. This emergence of money was in the simple form of red ochre i. Red ochre are pigments made from naturally tinted clay. Chemically, it is hydrated iron oxide. (Answers: Red Ochre) C. The Symbolic Meaning of Money 1. There are many variants of the true symbolism of money a. One theory directly refers to coin money i. The shape of coin money is generally round. This shape represents the eternal continuation of currency. This round shape also represents the world; again, in it’s ever continuing and developing cycle iii. Together, these ideals represent the ongoing continuation of money throughout the world. b. Another theory applies to paper money i. The square shape that paper money ideally holds is representative of a solid foundation, trust, and solidness. ii. Often times, faces of strong leaders or portraits of influential people will be printed in the currency. These leaders often created the foundation (pioneering or renewed) of any given state, and thus are represented by and represent the country.

Napoleon Essays (893 words) - French Emperors, House Of Bonaparte

Napoleon Napoleon Bonaparte was born at Ajaccio, in Corsica, on August 15, 1769, of a good family in a well-established position. He had many brothers and sisters and these family relations played an important part in his later life. He was a soldier from his childhood, entered the military school at Brienne when he was 10, and obtained his lieutenants commission when he was sixteen. He apparently began with some literary ambition and wrote various pamphlets. In these, as in all he ever wrote, there is a curious tendency to rhetoric, coupled with the power to drop such rhetoric completely and speak out with a native vigor and energy that burns and stings. The wars of the French Revolution afforded Napoleon an opportunity to advance his career; in 1796, he was given command of the French army of Italy. In Italy, against the Austrians, Napoleon demonstrated a dazzling talent for military planning and leadership, which earned him an instant reputation. Having tasted glory, he could never do with out it. In 1799, he was leading a French army in Egypt when he decided to return to France and make his bid for power. He joined a conspiracy that overthrew the Directory and created an executive office of three consuls. Napoleon tried to close the breach between the state and the Catholic Church that had opened during the Revolution. Such reconciliation would gain the approval of the mass of the French people. The Concordat of Worms in 1801, recognized Catholicism as the religion of the great majority of the French, rather than as the official state religion. This Concordat made his regime acceptable to Catholics and to owners of former church lands. In 1802, Napoleon was made first consul for life, with the right to name his successor. On December 2, 1804, in a magnificent ceremony at the Cathedral of Notre Dame in Paris, Napoleon crowned himself emperor of the French. General, first consul, and then emperor, it was a breathless climb to the heights of power. He was determined never to lose his power. He was not a tyrant; he was essentially an enlightened despot. Napoleon did not identify with the republicanism and democracy of the Jacobins; rather, he belonged to the tradition of eighteenth-century enlightened despotism. Like the reforming despots, he admired administrative uniformity and efficiency, disliked feudalism, religious persecution, and civil inequality, and favored government regulation of trade and industry. The disastrous defeat of the Prussian at Jena in 1806 and French domination of Germany stimulated a movement for reform among members of the Prussian high bureaucracy and officer corps. To survive in a world altered by the French Revolution, Prussia would have to learn the principal lessons of the Revolution that aroused citizens fighting for a cause to make better soldiers than mercenaries and oppressed serfs. Officers selected for daring and intelligence command better than nobles possessing only a gilded birthright. The reformers believed that the elimination of social abuses would overcome defeatism and apathy and encourage Prussians to serve the state willingly and to fight bravely for national honor. A revitalized Prussia could then deal with the French. In June of 1812, the Grand Army, 614,000 men strong, crossed the Neman River into Russia. Fighting mainly rear-guard battles and retreating according to plan, the tsars forces lured the invaders into the vastness of Russia. On September 14, the Grand Army entered Moscow, which the Russians had virtually evacuated. Napoleon was in a dilemma: To penetrate deeper into Russia was certain death, to stay in Moscow with winter approaching meant possible starvation. Faced with these alternatives, Napoleon decided to retreat westward. On October 19, 1812, 95,000 troops and thousands of wagons loaded with loot left Moscow for the long trek back. In early November came the first snow and frost. Russian Cossacks and peasant partisans slaughtered army stragglers. In the Middle of December, with the Russians in pursuit, the remnants of the Grand Army staggered across the Neman River into East Prussia. In October 1813, allied forces from Austria, Prussia, Russia, and Sweden defeated Napoleon at Leipzig; in November, Anglo-Spanish forces crossed the Pyrenees into France. Finally in the spring of 1814, the allies captured Paris. Napoleon abdicated and was exiled to the tiny island of Elba, off the coast of

JFKs Assassination essays

JFK's Assassination essays A nagging question still haunts the minds of many Americans. Did Lee Harvey Oswald really act alone, as the Warren Commission's report stated, or was there a conspiracy, hatched by the Mob, the CIA, the FBI, or some other organization, to kill President John F. Kennedy at the height of his political power' Perhaps the truth will never be known, and President Kennedy's real murderer will never be brought to justice. Several of the conspiracy theories refuse to die - here are some of the most popular and New Orleans District Attorney Jim Garrison's theory is probably the most well known of the conspiracy theories because it was made into a film starring Kevin Costner and directed by Irving Stone. Garrison, through several investigative methods, believed a local businessman named Clay Shaw was involved in a conspiracy to kill President Kennedy, and that Shaw's involvement went as high as the national Central Intelligence Agency (CIA). While many historians still believe Garrison's accusations were "groundless" (Holland 10), the legend of his prosecution of Shaw lives on, and there are still some unanswered questions regarding the theory, even though Shaw was eventually found not guilty of any conspiracy or Basically, Garrison's theory was that Shaw was a CIA informant, who took part in a CIA "coup d'etat" constructed to remove Kennedy from power because of ongoing clashes with the CIA and other government agencies, and the belief that Kennedy had socialist or communistic leanings. Garrison wrote a book about his life and beliefs, called, "On the Trail of the Assassins." In that book he wrote, "'What happened at Dealey Plaza in Dallas on November 22, 1963, was a coup d'etat. I believe that it was instigated and planned long in advance by fanatical anticommunists in the United States intelligence community'" (Holland 10). While the CIA conspiracy theory has long ...

Al Maqasid Al Sharia

Hence, Maqasid al-Shari’ah represents â€Å"the objectives and the rationale of the Shari’ah. It encompasses all disciplines, laws, regulations, policies, instructions, obligations, principles, beliefs, devotion and actions designed to protect the interest of human beings in all segments and aspects of life. Various scholars have tried to elucidate the purposes and the objectives of Shari’ah upon which it is established. Among these the exceptional individuals are the Malikite Abu Ishaqal-Shatibi, the Shafite al-‘Izz ibn ‘Abd al-Salam, and the Hanbalite Ibn Qayyim al Jawziyyah. According to Ibn Qayyim al-Jawziyyah, Shari‘ah aims at safeguarding people’s interest in this world and the Hereafter. Referring to the maqasid al-Shari‘ah , al-Ghazali said: â€Å"The objective of the Shari‘ah is to promote the welfare of human beings, which lies in safeguarding their faith, their life, their intellect, their posterity, and their wealth. Whatever ensures the safeguard of these five fundamentals serves public interest and is desirable†. Al-Shatibi approves al-Ghazali’s list and sequence,hereby indicating that they are the most preferable in terms of their harmony with essence of Shari’ah . Finally, Ibn Ashur provides a broader definition stating that: Both its general rules and specific proofs indicate that the all-purpose principle(maqsad ‘amm) of Islamic legislation is to preserve the social order of the community and insure its healthy progress by promoting the well-being and righteousness ( salah ) of that which prevails in it, namely, the human species. The well-being and virtue of human beings consist of the soundness of their intellect, the righteousness of their deeds as well as the goodness of the things of the world where they live that are put at their disposal. Maqasid al-Shari’ah : An Overview Maqasid al-Shari’ah calls for establishment of justice, elimination of unfairness and alleviation of privation. It endorses relationship and mutual support within the family and community in general. This has for outcome a preservation of public interest (maslahah) as the most important objective of the Shari’ah. Shari’ah recognizes three areas which constitute well- being, namely, endorsing benefits (maslahah ) to people, educating individual and establishing justice. One of the objectives and the underlying principle of the Shari’ah is endorsing benefits (maslahah) to the people. It is associated with people livelihood in this world and the Hereafter Qur’anic verse: â€Å"†¦ and establish regular prayer: for prayer restrains from shameful and unjust deeds; and remembrance of Allah is the greatest (thing In life) without doubt. and Allah knows the(Deeds) that ye do. † ( Al-Qur’an , Al-Ankabut: 45). Every verdict in Shari’ah appears with reasoning and with a purpose, which is to shelter and protect public interests (maslahah ) in all aspects and segments of life. It should also be observed that in specific occasions emergence of arguments between endorsement of benefit and avoidance of evil arise. If none appears to be preferable, then avoidance of evil takes precedence over the recognition of benefit. Educating individuals is an essential objective of Shari’ah, too. Education encourages people with faith and Taqwa (consciousness of Allah s. w. t. ) in order to accomplish public objectives. A truthful and moral person can emerge as representative of others and bearer of the ruling of Shari’ah related to ibadah , mu’amalah and jinayah. Lastly, one of the objectives of the Shari’ah is to maintain the standards of justice (‘adl ). It must be based on creation of equilibrium which accomplishes rights and responsibilities on one side, and abolishes unfairness and inequality on the other. It must embrace both individual and social justice, regardless whether it is a case of friend or foe, Muslim or non-Muslim, personal or public. Illicit behaviors and wrongdoings are disapproved and punished in order to avoid injustice as it is undesirable and contradictory with the philosophy of Qur’an and the Maqasid al-Shari’ah. IDENTIFICATION OF THE MAQASID As already indicated the ulema have differed in their approach to the identification of the maqasid. The first approach to be noted is the purely textualist approach, which confines the identification of the maqasid to the clear text, the commands and prohibitions, which are in themselves the carriers of the maqasid. The maqasid, according to this view, have no separate existence as such. Provided that a command or prohibition is tasrihi (explicit) and ibtida’i (normative) it in itself conveys the maqsud of the Lawgiver. Although it is generally accepted that textual injunctions must be respected and observed as manifestations of the intentions of the Lawgiver, the majority approach to the identification of the maqasid takes into consideration not only the text but also the underlying ’illah or rationale of the text. 10 The chief exponent of Al-Maqasid, Abu Ishaq Ibrahim al-Shatibi , spoke affirmatively of the need to respect and observe the explicit injunctions, but added, that adherence to the obvious text must not be so rigid as to alienate the rationale and purpose of the text from its words and sentences. Such rigidity could, of course, then be just as much contrary to the maqsud of the Lawgiver as would be in the case of a conscious and direct neglect of that law. The preferred approach then is to read the text, whether it is of a command or a prohibition, in conjunction with its rationale and objective, for this is most likely to bear the greatest harmony with the intention of the Lawgiver. 11 Al- Shatibi elaborated that the maqasid that are known from such a comprehensive reading of the text are of two types, asliyyah (primary) and tab’iyyah (secondary). The former are the essential maqasid, or the daruriyyah, which the mukallaf must observe and protect regardless of his personal predilections, whereas the latter, the supplementary maqasid, or the hajiyyat, are those regarding which the mukallaf has some flexibility and choice. The comprehensive approach to the textual injunctions of the Shari’ah has given rise to two important questions. Firstly, the question that seeks to establish whether the means to a command, a wajib (obligation) or a haram (prohibition), should also be seen as integral to the goal and objective that is sought by that command. The general response given to this question is that supplementary aspects of commands and prohibitions are indeed integral to their objectives. Thus, it is generally accepted that whatever might be necessary for the completion of a wajib is also a part of that wajib, and that whatever may lead to a haram is also haram. There has, however, been some disagreement on this, emerging from certain areas of detail. The second question concerns the silence of the Lawgiver in respect of certain conducts, especially where a general reading of the relevant evidence casts light on the value of that conduct. The question may be formulated as follows: We know that the maqasid can be known from clear injunctions, but can they also be known from a general reading of the nusus (clear textual rulings) by way of induction? Al-Shatibi’s response to this question is possibly the most original. Page 5 of 7 Istiqra’ (induction), according to al-Shatibi, is one of the most important methods for identifying the maqasid of the Shari’ah. There may be various textual references to a subject, none of which may be in the nature of a decisive injunction. Yet their collective weight is such that it leaves little doubt as to the meaning that is to be obtained from them. A decisive conclusion may thus be arrived at from a plurality of inclining expressions. Al-Shatibi illustrates this with an important example. Nowhere in the Qur’an is there a specific declaration to the effect that the Shari’ah has been enacted for the benefit of the people, and yet, this must be the definitive conclusion that is to be drawn from the collective reading of a variety of textual proclamations. 12 To illustrate the point further we may give two more examples. There is no specific declaration in the textual sources on the classification of the maqasid into the three categories of daruriyyah, hajiyyah and tahsiniyyah or on the conclusion that the Lawgiver has intended that these maqasid must be protected — and yet, through istiqra’, this classification and conclusion has generally been accepted by the ulema. Again, there is no specific textual declaration espousing the claim that the protection of the five values of life, intellect, faith, lineage and property is of the most primary importance to the Shari’ah — but once again, through istiqra’, this has also been generally accepted by the ulema. It is also to be noted that the inductive method is not confined to the identification of maqasid-cum-masalih alone, but extends to commands and prohibitions. 15 Conclusions arrived at through istiqra’, such as those in the above paragraph, are of great overall importance to the understanding and implementation of the Shari’ah. They are not to be seen as being subject to doubt or lacking in credibility by way of being based on speculative reasoning. 14 In fact, al-Shatibi’s own position on this was to go so far as saying that the conclusions and positions established through istiqra’ are he general premises and overriding objectives of the Shari’ah, over and above the level of the specific rules. Al-Shatibi’s approach to the method of induction is reminiscent of knowledge that is acquired of the personality and character of an individual through a sustained association and observation of conduct of that individual. This kind of knowledge is b road and holistic as it is enriched with insight, and is likely to be more reliable compared to, say, knowledge based only on the observation of odd and isolated incidents in the daily activities of that individual. AL-MAQASID AND IJTIHAD Having expounded his theory of Al-Maqasid, al-Shatibi advocated and accentuated the need for knowledge of the science of Al-Maqasid as a prerequisite to the attainment of the rank of a mujtahid (jurist). Throughout Muslim history, those who neglected acquiring mastery over the science of Al-Maqasid did so at their own peril, as it made them liable to error in ijtihad. Included amongst these were the ahl al-bida’ (the proponents of pernicious innovations), who only looked at the apparent text of the Qur’an without pondering over its ultimate aims and objectives. These innovators (an allusion to the Kharijites) held steadfastly to the literal text of even the mutashabihah (the intricate segments of the Qur’an) and premised many conclusions on them. They took a fragmented and atomistic approach to the reading of the Qur’an, which failed to tie up the relevant parts of the text together. The leading ulema have, on the other hand, always viewed the Shari’ah as a unity, in which the detailed rules were to be read in the light of their broader premises and objectives. 6 Ibn ’Ashur, the author of another landmark work on Al-Maqasid, also stressed that knowledge of the science of Al-Maqasid was indispensable to ijtihad in all its manifestations. 1 Some ulema, who confined the scope of their ijtihad only to literal interpretations, found it possible, ibn ‘Ashur observed, to project their personal opinions into the words of the text, but fell into error as they were out of touch with the general spirit and purpose of the surrounding evidence. We may illustrate this by reference to the differential views taken by the ulema with respect to whether the Zakah on commodities, such as wheat and dates, must be given in kind or could also be given in their monetary equivalent. The Hanafis validated the possibility of this substitution, but some ulema held otherwise. The Hanafi view was founded on the analysis that the purpose of Zakah was to satisfy the needs of the poor, which could just as easily be achieved with the monetary equivalent of the commodity. Ibn Qayyim al-Jawziyyah likewise observed that where the ahadith on the subject of sadaqah al-fitr (the charity due on the Eid after Ramadan) sometimes referred to dates and at other times to raisins or food grains, the common purpose in all this was to satisfy the needs of the poor, which could be done with any of these staple foods of Madinah and its environs at that time. The purpose in any of these ahadith was not to confine the payment of the sadaqah to a particular commodity. A similar example relates to the issue of whether a person may pay his Zakat ahead of time, that is, prior to the expiry of the one year period when it becomes due, and whether he is liable to pay again if he has already paid before that time. Imam Malik, drawing an analogy with Salah, ruled affirmatively that the person would be liable to pay again. Subsequent Maliki jurists, including Ibn al-‘Arabi and Ibn Rushd, however, disagreed with this position and ruled that early payment of Zakah was permissible. Indeed, if someone performs his Salah before its due time, he must perform it again at its proper time. But, there is a difference between Salah and Zakah, in that the former is time-bound to specific times but the latter is not in any such similar ways. Hence, Zakah may be paid earlier, especially if it is prepaid by only a few weeks. Scholars who have taken a non-literalist approach, on the other hand, have often been criticised for departing from certain parts of the textual sources. Imam Abu Hanifah, for example, was criticised by the Ahl al-Hadith (the Traditionalists), for having departed on occasions from the wordings of particular ahadith. It turns out upon closer inspection, however, that such scholars departed from the text only when they had reached a different conclusion by reading that particular text in the context of the of the other relevant evidence in the Qur’an and Sunnah. Disharmony and conflict between the aims and objectives of the Shari’ah and its specific rulings may arise latently. A mujtahid or a judge may issue a ruling or a decision which appears at that time to be consistent with the text and maqsud of the Shari’ah. With time and further scrutiny, however, it may prove to be not so consistent. A judge may, for example, uphold a duly signed contract and make it binding on the parties. With time, however, the contract may prove to be grossly unfair on one of the parties. In such an eventuality the judge or the mujtahid can hardly ignore the attendant unfairness and insist on the strict adherence to the letter of the contract. Indeed, according to the Shari’ah laws of obligations, a contract is no longer a governing instrument between the shari’ah al-‘aqidayn (the contracting parties) if it becomes an instrument of injustice. The judge must therefore, in order to uphold the maqsud of justice, a primary and all-pervasive characteristic objective of the Shari’ah, set aside the contract. The judge or the mujtahid must, likewise, give priority to the maqasid whenever there is such a latent discord. These discords or conflicts are most likely to occur where the specific rulings have been arrived at through the doctrine of Qiyas (Analogy). Thus, where a rigid adherence to Qiyas may lead to unsatisfactory results, recourse may be had to Istihsan (Juristic Preference) in order to obtain an alternative ruling that is in greater harmony with the objectives of the Shari’ah. An important feature of the ‘Maqasidi’ (objectives-based) approach in relation to ijtihad and the formulation of specific rules is the attention that the mujtahid must pay to the consequences of his rulings. Indeed, an ijtihad or fatwa would be deficient if it failed to contemplate its own ma’alat (consequences). The importance of such contemplation is demonstrated by the Prophet’s Sunnah. Therein, we note instances where the Prophet paid much attention to the possible consequences of his rulings, often in preference to other considerations. Thus, for example, although acutely aware of the treason and subversive activities of the Munafiqun (the Hypocrites), without and within the Muslim community, we find that he decided not to pursue them, stating simply that â€Å"I fear people might say that Muhammad kills his own Companions†. Similarly, although he personally would have liked very much to accept and execute ‘A’ishah Siddiqah’s suggestion to restore the Ka’bah to its original proportions, as founded by the patriarch Prophet, Ibrahim, again, we find that he decided not to, saying â€Å"I would have done so if I didn’t fear that this may induce our people into disbelief†. In both these instances, therefore, the Prophet did not take what would have been thought to be the normal course because of a foresight of the potential adverse consequences. Finally, we must turn to ijtihad in the context of crimes and penalties. Of course, the normal procedure here is to apply the punishment whenever the cause and occasion for it is present. There may, however, be instances where to pardon the offender would be a more preferable course to take. The mujtahid and the judge must remain open and alert to such possibilities and reflect them in their judgements whenever so required. Al-Shatibi has in this connection drawn a subtle distinction between the normal ’illah that invokes a particular ruling in a given case and what he terms as ‘illah tahqiq manat al-khas (the verification of the particular) in the issuance of ijtihad and judgement. The mujtahid (scholar) may investigate the normal ‘illah and identify it in the case, for example, of a poor person who qualifies to be a recipient of zakah, but such an enquiry may take a different course when it is related to a particular individual as to what might seem appropriate or inappropriate to be applied in a particular case. The mujtahid needs therefore to be learned not only of the law and specific evidence but must also have acumen and insight to render judgements that are enlightened by both the overall consequences as well as the special circumstances of each case. CLASSIFICATION OF MAQASID AL SHARI’AH Although there are different classifications of maqasid al-Shari‘ah , Muslim cholarsgenerally classified them into three main categories: daruriyyat (essentials), hajiyyat (needs)and tahsiniyyat (embellishments). The essentials ( daruriyyat ) are particulars that are required and considered as vital for the founding of wellbeing in this world and the Hereafter. If society in some way neglects them, the outcome will be anarchy together with disorder of the functionality of the society which will result in total collapse. The essential masalih (plural of maslahah) or daruriyyat are further divided into five: (i) Preservation of faith/religion (Din); (ii) Preservation of the life(afs); (iii) Preservation of lineage/descendents/procreation (asl ); (iv) Preservation of property ( Mal ); and (v) Preservation of intellect/reason (‘Aql ). The embracement of the mentioned values is obligatory to ensure normal functioning of society and welfare of individuals. It is an obligation of society and people to implement all necessary measures to prevent or eliminate all the barriers that will hinder the realization of these values. The Shari’ah constantly seeks to embrace and endorse these values and enhance procedures for their continuation and progression. Furthermore, Islam as religion is greatly concerned with eradication of poverty and hardship of individuals and community, which is in consistency with the aims of Shari’ah. This is to ensure that people have prosperous life and that there will be no disruption to their normal life. The needs (hajiyyat ) serve as complementary to the essentials. Without the needs, people will face hardship. However, non-existence of the needs will not create complete disruption of the normal order of life as is the case with the essentials. Ibn Ashur defined the meaning of complementary necessities in the following manner: â€Å"It consists of what is needed by the community for the achievement of its interest and the proper functioning of its affairs. If it is neglected, the social order will not actually collapse but will not function well. Likewise, it is not on the level of what is indispensable (daruri ). The embellishments ( tahsiniyyat ) relate to matters which bestow enhancement in the societyand guide to improved life. The admirable illustrations are Shari’ah ’s guidelines as clean body and attire for purpose of prayer, offering charity and avoiding lavishness and recommendation of supererogatory prayers (‘ibadat ). The rationale of all these are the accomplishment of integrity and perfection in entire fields of a person’s behavior. However, without these values the society will still be able to function and normal life process will not be interrupted. The illustrations of these matters are: voluntary ( sadaqah),and ethical and moral rules, and others. MAQASID AL-SHARI’AH AND ISLAMIC FINANCE The significance of the Maqasid al-Shari’ah in Islamic finance originates from the perspective of the wealth in Islamic law. This significance relates also to the objectives of the Islamic law in finance and business transactions and to the overall goals of Shari’ah in wealth. The protection and preservation of the wealth is categorized in the sphere of necessary matters (daruriyyat). In previous section it has been elaborated that essentials necessities are those which, without their preservation, there would be disorder and anarchy in society. The abolishment of preservation for these matters would have for result loss of everything that we embrace as valued (Ibn Ashur, 2006). This characterization and classification of Maqasid al-Shari’ah demonstrates the most important position of the wealth and the substance of the finance in Islamic law. Therefore, it must be highlighted here that the finance is recognized by Maqasid al-Shari’ah as valuable aspect of life. Furthermore, the finance is preserved by Islamic law in form of Islamic lawful decisions and guidelines. It is essentially important to stress on the realization of Maqasid al-Shari’ah in the current Islamic finance transactions because of the several important reasons. First, there is a strong relationship between the objectives of Maqasid al-Shari’ah and the objectives of business transactions, as can be observed from the position of the wealth within Islamic law and Maqasid al-Shari’ah that requests the preservation of wealth in everyday business activities and the promotion of socially responsible activities. As a result, if objectives of Maqasid al-Shari’ah in business transactions are neglected, it may result in poverty and anarchy. Second, the business transactions in domestic and international trade should be based on the principles of Islamic law, and the fundamental objectives of Maqasid al-Shari’ah in finance and business shall be applied as core guidelines to implement all types of financial transactions. Third, the particular objectives of Maqasid al-Shari’ah in business transactions must have perpetuity and constant outlook of the universal objectives of Maqasid al-Shari’ah . Last but not the least, the regulations of business transactions should be within the rules and the requirements of Maqasid al-Shari’ah and Islamic law. In other words, Maqasid al-Shari’ah must administer and regulate the Shari’ah principle of the Islamic finance. CONCLUSION The purpose of every civilization is to promote peace, prosperity, and freedom for its own members and for all others through compassionate justice. The challenge for all of us therefore is how to do this. Hence, The One (Allah) Who creates knows, surely the One Who knows will speak. Since He will speak, surely He will speak to those who possess consciousness and thought, and those who will understand His speech. Since He will speak to those who possess thought, surely he will speak to mankind, whose nature and awareness are the most comprehensive of all conscious beings and indeed He has done by revealing the Quran. As much as we understand Maqasid al-Shari’ah which are undoubtedly rooted in the textual injunctions of the Qur’an and Sunnah, we will achieve the goal and purpose that is advocated and upheld. 1. MAQASID AL-SHARI’AH IN ISLAMIC FINANCE: AN OVERVIEW, by mirza vejzagic 2. AL-MAQASID AL-SHARI’AH THE OBJECTIVES OF ISLAMIC LAW, Mohammed Hashim Kamali 3. Maqasid al Shari’ah: Strategy to Rehabilitate Religion in America by Dr. Robert D. Crane 4. The Collection of Risale-i Nur, The Letters by Said Nursi Al Maqasid Al Sharia Hence, Maqasid al-Shari’ah represents â€Å"the objectives and the rationale of the Shari’ah. It encompasses all disciplines, laws, regulations, policies, instructions, obligations, principles, beliefs, devotion and actions designed to protect the interest of human beings in all segments and aspects of life. Various scholars have tried to elucidate the purposes and the objectives of Shari’ah upon which it is established. Among these the exceptional individuals are the Malikite Abu Ishaqal-Shatibi, the Shafite al-‘Izz ibn ‘Abd al-Salam, and the Hanbalite Ibn Qayyim al Jawziyyah. According to Ibn Qayyim al-Jawziyyah, Shari‘ah aims at safeguarding people’s interest in this world and the Hereafter. Referring to the maqasid al-Shari‘ah , al-Ghazali said: â€Å"The objective of the Shari‘ah is to promote the welfare of human beings, which lies in safeguarding their faith, their life, their intellect, their posterity, and their wealth. Whatever ensures the safeguard of these five fundamentals serves public interest and is desirable†. Al-Shatibi approves al-Ghazali’s list and sequence,hereby indicating that they are the most preferable in terms of their harmony with essence of Shari’ah . Finally, Ibn Ashur provides a broader definition stating that: Both its general rules and specific proofs indicate that the all-purpose principle(maqsad ‘amm) of Islamic legislation is to preserve the social order of the community and insure its healthy progress by promoting the well-being and righteousness ( salah ) of that which prevails in it, namely, the human species. The well-being and virtue of human beings consist of the soundness of their intellect, the righteousness of their deeds as well as the goodness of the things of the world where they live that are put at their disposal. Maqasid al-Shari’ah : An Overview Maqasid al-Shari’ah calls for establishment of justice, elimination of unfairness and alleviation of privation. It endorses relationship and mutual support within the family and community in general. This has for outcome a preservation of public interest (maslahah) as the most important objective of the Shari’ah. Shari’ah recognizes three areas which constitute well- being, namely, endorsing benefits (maslahah ) to people, educating individual and establishing justice. One of the objectives and the underlying principle of the Shari’ah is endorsing benefits (maslahah) to the people. It is associated with people livelihood in this world and the Hereafter Qur’anic verse: â€Å"†¦ and establish regular prayer: for prayer restrains from shameful and unjust deeds; and remembrance of Allah is the greatest (thing In life) without doubt. and Allah knows the(Deeds) that ye do. † ( Al-Qur’an , Al-Ankabut: 45). Every verdict in Shari’ah appears with reasoning and with a purpose, which is to shelter and protect public interests (maslahah ) in all aspects and segments of life. It should also be observed that in specific occasions emergence of arguments between endorsement of benefit and avoidance of evil arise. If none appears to be preferable, then avoidance of evil takes precedence over the recognition of benefit. Educating individuals is an essential objective of Shari’ah, too. Education encourages people with faith and Taqwa (consciousness of Allah s. w. t. ) in order to accomplish public objectives. A truthful and moral person can emerge as representative of others and bearer of the ruling of Shari’ah related to ibadah , mu’amalah and jinayah. Lastly, one of the objectives of the Shari’ah is to maintain the standards of justice (‘adl ). It must be based on creation of equilibrium which accomplishes rights and responsibilities on one side, and abolishes unfairness and inequality on the other. It must embrace both individual and social justice, regardless whether it is a case of friend or foe, Muslim or non-Muslim, personal or public. Illicit behaviors and wrongdoings are disapproved and punished in order to avoid injustice as it is undesirable and contradictory with the philosophy of Qur’an and the Maqasid al-Shari’ah. IDENTIFICATION OF THE MAQASID As already indicated the ulema have differed in their approach to the identification of the maqasid. The first approach to be noted is the purely textualist approach, which confines the identification of the maqasid to the clear text, the commands and prohibitions, which are in themselves the carriers of the maqasid. The maqasid, according to this view, have no separate existence as such. Provided that a command or prohibition is tasrihi (explicit) and ibtida’i (normative) it in itself conveys the maqsud of the Lawgiver. Although it is generally accepted that textual injunctions must be respected and observed as manifestations of the intentions of the Lawgiver, the majority approach to the identification of the maqasid takes into consideration not only the text but also the underlying ’illah or rationale of the text. 10 The chief exponent of Al-Maqasid, Abu Ishaq Ibrahim al-Shatibi , spoke affirmatively of the need to respect and observe the explicit injunctions, but added, that adherence to the obvious text must not be so rigid as to alienate the rationale and purpose of the text from its words and sentences. Such rigidity could, of course, then be just as much contrary to the maqsud of the Lawgiver as would be in the case of a conscious and direct neglect of that law. The preferred approach then is to read the text, whether it is of a command or a prohibition, in conjunction with its rationale and objective, for this is most likely to bear the greatest harmony with the intention of the Lawgiver. 11 Al- Shatibi elaborated that the maqasid that are known from such a comprehensive reading of the text are of two types, asliyyah (primary) and tab’iyyah (secondary). The former are the essential maqasid, or the daruriyyah, which the mukallaf must observe and protect regardless of his personal predilections, whereas the latter, the supplementary maqasid, or the hajiyyat, are those regarding which the mukallaf has some flexibility and choice. The comprehensive approach to the textual injunctions of the Shari’ah has given rise to two important questions. Firstly, the question that seeks to establish whether the means to a command, a wajib (obligation) or a haram (prohibition), should also be seen as integral to the goal and objective that is sought by that command. The general response given to this question is that supplementary aspects of commands and prohibitions are indeed integral to their objectives. Thus, it is generally accepted that whatever might be necessary for the completion of a wajib is also a part of that wajib, and that whatever may lead to a haram is also haram. There has, however, been some disagreement on this, emerging from certain areas of detail. The second question concerns the silence of the Lawgiver in respect of certain conducts, especially where a general reading of the relevant evidence casts light on the value of that conduct. The question may be formulated as follows: We know that the maqasid can be known from clear injunctions, but can they also be known from a general reading of the nusus (clear textual rulings) by way of induction? Al-Shatibi’s response to this question is possibly the most original. Page 5 of 7 Istiqra’ (induction), according to al-Shatibi, is one of the most important methods for identifying the maqasid of the Shari’ah. There may be various textual references to a subject, none of which may be in the nature of a decisive injunction. Yet their collective weight is such that it leaves little doubt as to the meaning that is to be obtained from them. A decisive conclusion may thus be arrived at from a plurality of inclining expressions. Al-Shatibi illustrates this with an important example. Nowhere in the Qur’an is there a specific declaration to the effect that the Shari’ah has been enacted for the benefit of the people, and yet, this must be the definitive conclusion that is to be drawn from the collective reading of a variety of textual proclamations. 12 To illustrate the point further we may give two more examples. There is no specific declaration in the textual sources on the classification of the maqasid into the three categories of daruriyyah, hajiyyah and tahsiniyyah or on the conclusion that the Lawgiver has intended that these maqasid must be protected — and yet, through istiqra’, this classification and conclusion has generally been accepted by the ulema. Again, there is no specific textual declaration espousing the claim that the protection of the five values of life, intellect, faith, lineage and property is of the most primary importance to the Shari’ah — but once again, through istiqra’, this has also been generally accepted by the ulema. It is also to be noted that the inductive method is not confined to the identification of maqasid-cum-masalih alone, but extends to commands and prohibitions. 15 Conclusions arrived at through istiqra’, such as those in the above paragraph, are of great overall importance to the understanding and implementation of the Shari’ah. They are not to be seen as being subject to doubt or lacking in credibility by way of being based on speculative reasoning. 14 In fact, al-Shatibi’s own position on this was to go so far as saying that the conclusions and positions established through istiqra’ are he general premises and overriding objectives of the Shari’ah, over and above the level of the specific rules. Al-Shatibi’s approach to the method of induction is reminiscent of knowledge that is acquired of the personality and character of an individual through a sustained association and observation of conduct of that individual. This kind of knowledge is b road and holistic as it is enriched with insight, and is likely to be more reliable compared to, say, knowledge based only on the observation of odd and isolated incidents in the daily activities of that individual. AL-MAQASID AND IJTIHAD Having expounded his theory of Al-Maqasid, al-Shatibi advocated and accentuated the need for knowledge of the science of Al-Maqasid as a prerequisite to the attainment of the rank of a mujtahid (jurist). Throughout Muslim history, those who neglected acquiring mastery over the science of Al-Maqasid did so at their own peril, as it made them liable to error in ijtihad. Included amongst these were the ahl al-bida’ (the proponents of pernicious innovations), who only looked at the apparent text of the Qur’an without pondering over its ultimate aims and objectives. These innovators (an allusion to the Kharijites) held steadfastly to the literal text of even the mutashabihah (the intricate segments of the Qur’an) and premised many conclusions on them. They took a fragmented and atomistic approach to the reading of the Qur’an, which failed to tie up the relevant parts of the text together. The leading ulema have, on the other hand, always viewed the Shari’ah as a unity, in which the detailed rules were to be read in the light of their broader premises and objectives. 6 Ibn ’Ashur, the author of another landmark work on Al-Maqasid, also stressed that knowledge of the science of Al-Maqasid was indispensable to ijtihad in all its manifestations. 1 Some ulema, who confined the scope of their ijtihad only to literal interpretations, found it possible, ibn ‘Ashur observed, to project their personal opinions into the words of the text, but fell into error as they were out of touch with the general spirit and purpose of the surrounding evidence. We may illustrate this by reference to the differential views taken by the ulema with respect to whether the Zakah on commodities, such as wheat and dates, must be given in kind or could also be given in their monetary equivalent. The Hanafis validated the possibility of this substitution, but some ulema held otherwise. The Hanafi view was founded on the analysis that the purpose of Zakah was to satisfy the needs of the poor, which could just as easily be achieved with the monetary equivalent of the commodity. Ibn Qayyim al-Jawziyyah likewise observed that where the ahadith on the subject of sadaqah al-fitr (the charity due on the Eid after Ramadan) sometimes referred to dates and at other times to raisins or food grains, the common purpose in all this was to satisfy the needs of the poor, which could be done with any of these staple foods of Madinah and its environs at that time. The purpose in any of these ahadith was not to confine the payment of the sadaqah to a particular commodity. A similar example relates to the issue of whether a person may pay his Zakat ahead of time, that is, prior to the expiry of the one year period when it becomes due, and whether he is liable to pay again if he has already paid before that time. Imam Malik, drawing an analogy with Salah, ruled affirmatively that the person would be liable to pay again. Subsequent Maliki jurists, including Ibn al-‘Arabi and Ibn Rushd, however, disagreed with this position and ruled that early payment of Zakah was permissible. Indeed, if someone performs his Salah before its due time, he must perform it again at its proper time. But, there is a difference between Salah and Zakah, in that the former is time-bound to specific times but the latter is not in any such similar ways. Hence, Zakah may be paid earlier, especially if it is prepaid by only a few weeks. Scholars who have taken a non-literalist approach, on the other hand, have often been criticised for departing from certain parts of the textual sources. Imam Abu Hanifah, for example, was criticised by the Ahl al-Hadith (the Traditionalists), for having departed on occasions from the wordings of particular ahadith. It turns out upon closer inspection, however, that such scholars departed from the text only when they had reached a different conclusion by reading that particular text in the context of the of the other relevant evidence in the Qur’an and Sunnah. Disharmony and conflict between the aims and objectives of the Shari’ah and its specific rulings may arise latently. A mujtahid or a judge may issue a ruling or a decision which appears at that time to be consistent with the text and maqsud of the Shari’ah. With time and further scrutiny, however, it may prove to be not so consistent. A judge may, for example, uphold a duly signed contract and make it binding on the parties. With time, however, the contract may prove to be grossly unfair on one of the parties. In such an eventuality the judge or the mujtahid can hardly ignore the attendant unfairness and insist on the strict adherence to the letter of the contract. Indeed, according to the Shari’ah laws of obligations, a contract is no longer a governing instrument between the shari’ah al-‘aqidayn (the contracting parties) if it becomes an instrument of injustice. The judge must therefore, in order to uphold the maqsud of justice, a primary and all-pervasive characteristic objective of the Shari’ah, set aside the contract. The judge or the mujtahid must, likewise, give priority to the maqasid whenever there is such a latent discord. These discords or conflicts are most likely to occur where the specific rulings have been arrived at through the doctrine of Qiyas (Analogy). Thus, where a rigid adherence to Qiyas may lead to unsatisfactory results, recourse may be had to Istihsan (Juristic Preference) in order to obtain an alternative ruling that is in greater harmony with the objectives of the Shari’ah. An important feature of the ‘Maqasidi’ (objectives-based) approach in relation to ijtihad and the formulation of specific rules is the attention that the mujtahid must pay to the consequences of his rulings. Indeed, an ijtihad or fatwa would be deficient if it failed to contemplate its own ma’alat (consequences). The importance of such contemplation is demonstrated by the Prophet’s Sunnah. Therein, we note instances where the Prophet paid much attention to the possible consequences of his rulings, often in preference to other considerations. Thus, for example, although acutely aware of the treason and subversive activities of the Munafiqun (the Hypocrites), without and within the Muslim community, we find that he decided not to pursue them, stating simply that â€Å"I fear people might say that Muhammad kills his own Companions†. Similarly, although he personally would have liked very much to accept and execute ‘A’ishah Siddiqah’s suggestion to restore the Ka’bah to its original proportions, as founded by the patriarch Prophet, Ibrahim, again, we find that he decided not to, saying â€Å"I would have done so if I didn’t fear that this may induce our people into disbelief†. In both these instances, therefore, the Prophet did not take what would have been thought to be the normal course because of a foresight of the potential adverse consequences. Finally, we must turn to ijtihad in the context of crimes and penalties. Of course, the normal procedure here is to apply the punishment whenever the cause and occasion for it is present. There may, however, be instances where to pardon the offender would be a more preferable course to take. The mujtahid and the judge must remain open and alert to such possibilities and reflect them in their judgements whenever so required. Al-Shatibi has in this connection drawn a subtle distinction between the normal ’illah that invokes a particular ruling in a given case and what he terms as ‘illah tahqiq manat al-khas (the verification of the particular) in the issuance of ijtihad and judgement. The mujtahid (scholar) may investigate the normal ‘illah and identify it in the case, for example, of a poor person who qualifies to be a recipient of zakah, but such an enquiry may take a different course when it is related to a particular individual as to what might seem appropriate or inappropriate to be applied in a particular case. The mujtahid needs therefore to be learned not only of the law and specific evidence but must also have acumen and insight to render judgements that are enlightened by both the overall consequences as well as the special circumstances of each case. CLASSIFICATION OF MAQASID AL SHARI’AH Although there are different classifications of maqasid al-Shari‘ah , Muslim cholarsgenerally classified them into three main categories: daruriyyat (essentials), hajiyyat (needs)and tahsiniyyat (embellishments). The essentials ( daruriyyat ) are particulars that are required and considered as vital for the founding of wellbeing in this world and the Hereafter. If society in some way neglects them, the outcome will be anarchy together with disorder of the functionality of the society which will result in total collapse. The essential masalih (plural of maslahah) or daruriyyat are further divided into five: (i) Preservation of faith/religion (Din); (ii) Preservation of the life(afs); (iii) Preservation of lineage/descendents/procreation (asl ); (iv) Preservation of property ( Mal ); and (v) Preservation of intellect/reason (‘Aql ). The embracement of the mentioned values is obligatory to ensure normal functioning of society and welfare of individuals. It is an obligation of society and people to implement all necessary measures to prevent or eliminate all the barriers that will hinder the realization of these values. The Shari’ah constantly seeks to embrace and endorse these values and enhance procedures for their continuation and progression. Furthermore, Islam as religion is greatly concerned with eradication of poverty and hardship of individuals and community, which is in consistency with the aims of Shari’ah. This is to ensure that people have prosperous life and that there will be no disruption to their normal life. The needs (hajiyyat ) serve as complementary to the essentials. Without the needs, people will face hardship. However, non-existence of the needs will not create complete disruption of the normal order of life as is the case with the essentials. Ibn Ashur defined the meaning of complementary necessities in the following manner: â€Å"It consists of what is needed by the community for the achievement of its interest and the proper functioning of its affairs. If it is neglected, the social order will not actually collapse but will not function well. Likewise, it is not on the level of what is indispensable (daruri ). The embellishments ( tahsiniyyat ) relate to matters which bestow enhancement in the societyand guide to improved life. The admirable illustrations are Shari’ah ’s guidelines as clean body and attire for purpose of prayer, offering charity and avoiding lavishness and recommendation of supererogatory prayers (‘ibadat ). The rationale of all these are the accomplishment of integrity and perfection in entire fields of a person’s behavior. However, without these values the society will still be able to function and normal life process will not be interrupted. The illustrations of these matters are: voluntary ( sadaqah),and ethical and moral rules, and others. MAQASID AL-SHARI’AH AND ISLAMIC FINANCE The significance of the Maqasid al-Shari’ah in Islamic finance originates from the perspective of the wealth in Islamic law. This significance relates also to the objectives of the Islamic law in finance and business transactions and to the overall goals of Shari’ah in wealth. The protection and preservation of the wealth is categorized in the sphere of necessary matters (daruriyyat). In previous section it has been elaborated that essentials necessities are those which, without their preservation, there would be disorder and anarchy in society. The abolishment of preservation for these matters would have for result loss of everything that we embrace as valued (Ibn Ashur, 2006). This characterization and classification of Maqasid al-Shari’ah demonstrates the most important position of the wealth and the substance of the finance in Islamic law. Therefore, it must be highlighted here that the finance is recognized by Maqasid al-Shari’ah as valuable aspect of life. Furthermore, the finance is preserved by Islamic law in form of Islamic lawful decisions and guidelines. It is essentially important to stress on the realization of Maqasid al-Shari’ah in the current Islamic finance transactions because of the several important reasons. First, there is a strong relationship between the objectives of Maqasid al-Shari’ah and the objectives of business transactions, as can be observed from the position of the wealth within Islamic law and Maqasid al-Shari’ah that requests the preservation of wealth in everyday business activities and the promotion of socially responsible activities. As a result, if objectives of Maqasid al-Shari’ah in business transactions are neglected, it may result in poverty and anarchy. Second, the business transactions in domestic and international trade should be based on the principles of Islamic law, and the fundamental objectives of Maqasid al-Shari’ah in finance and business shall be applied as core guidelines to implement all types of financial transactions. Third, the particular objectives of Maqasid al-Shari’ah in business transactions must have perpetuity and constant outlook of the universal objectives of Maqasid al-Shari’ah . Last but not the least, the regulations of business transactions should be within the rules and the requirements of Maqasid al-Shari’ah and Islamic law. In other words, Maqasid al-Shari’ah must administer and regulate the Shari’ah principle of the Islamic finance. CONCLUSION The purpose of every civilization is to promote peace, prosperity, and freedom for its own members and for all others through compassionate justice. The challenge for all of us therefore is how to do this. Hence, The One (Allah) Who creates knows, surely the One Who knows will speak. Since He will speak, surely He will speak to those who possess consciousness and thought, and those who will understand His speech. Since He will speak to those who possess thought, surely he will speak to mankind, whose nature and awareness are the most comprehensive of all conscious beings and indeed He has done by revealing the Quran. As much as we understand Maqasid al-Shari’ah which are undoubtedly rooted in the textual injunctions of the Qur’an and Sunnah, we will achieve the goal and purpose that is advocated and upheld. 1. MAQASID AL-SHARI’AH IN ISLAMIC FINANCE: AN OVERVIEW, by mirza vejzagic 2. AL-MAQASID AL-SHARI’AH THE OBJECTIVES OF ISLAMIC LAW, Mohammed Hashim Kamali 3. Maqasid al Shari’ah: Strategy to Rehabilitate Religion in America by Dr. Robert D. Crane 4. The Collection of Risale-i Nur, The Letters by Said Nursi

Policy and Issues in Public Health Article Example | Topics and Well Written Essays - 2000 words

Policy and Issues in Public Health - Article Example This journey had witnessed an evolution, and government involvement in active policy making is attempting to harvest the fruit of current knowledge in this area. The most important paradigm shift has perhaps resulted from the increased emphasis on the role and contribution of individual behaviour and lifestyles to disease causation. Consequently, the public health programmes follow the policies and strategies to modify them at the community level, where both population and individual interventions are being increasingly practiced. Obviously, there would be sociopolitical critiques of such policies. Eventually, enhanced research leading to greater understanding of different factors on specific public health problems has revealed that socioeconomic, cultural, and environmental factors may influence health-related behaviour and thus may affect health status (Hunter, 2002). Public health policy relates to several areas of intervention. The health administration and planning processes must recognise these levels since resource allocation would depend on the gravity and level of the problem. Community health and health protection is an important level that deals with people in their social and environmental contexts. It is now known that people's health is determined by not only personal characteristics, biological and genetic endowments, but also environmental influences of physical nature. Some of these influences originate in the community and work through the influence on their behaviour and coping strategies. In the context of the current UK public health scenario, the government is demonstrative of its anxiety to fulfill its commitment to preventative health through different public health policy agenda. Hunter (2005) has indicated that public health and related policies are of central importance. One of the reasons for this growing interest in pub lic health and community intervention strategies is the new knowledge that many preventable chronic diseases, due to lack of definitive public health policies have assumed epidemic proportions. Moreover, these diseases once established would add up to the mounting costs in healthcare services. This led to the need of change of approach towards prevention of these diseases and health improvement of the population. Strong et al. (2005) stated that a low-budget preventive approach would balance the resource allocation in such a manner that the healthcare cost demands might be managed more effectively, and absence of preventative strategies would lead to demise of publicly funded health systems. Although it may appear from this statement that public health interventions and policy changes have brought about the desired changes, in reality there exists a widening gap between the need of chronic disease prevention measures and government responses of implementation. This indicates there a re needs of specific action plans and rigorous implementation measures against these problems (Strong et al. 2005). All these are indicative of the fact that during the second half of the twentieth

Discussion board 5 Essay Example | Topics and Well Written Essays - 1250 words

Discussion board 5 - Essay Example The industry provides children with a good platform that enables them to learn their environment, grow, and to have a cordial relationship with their parents. The various products from this industry include Toys, online games, and other manual games. In the recent past, the industry has experienced high level of competition from both the veteran firms and new firms (McDonald, 2011). Owing to the cutthroat competition that has characterized the industry; several firms are exploiting expansion strategies such as exports in order to increase their fortunes in the market. In order to realize increased exports for their products in foreign markets the companies have adopted sound export marketing plans. Similarities between the exports plans The various exports plans that exist in the industry have a striking similarities, which defines them. The major similarity between the marketing plans for ToyLearn, Toys " R " us and my own marketing plan is that they all target the children. Toys an d children's games target specific age group, which is children. It is important. Therefore, that the market plan is designed in such a way that when it is implemented it will be appealing to the children who are the main targets. The fact that the entire three export market plans utilize all the media platforms to popularize their products is yet another similarity among the various marketing plans under review. It is worth noting that in order to reach the foreign and the domestic markets, all forms of media such as print, audio, visual, and the Internet has to be utilized. The internet is the latest addition to the media forms, which has grown rapidly in popularity. McDonald (2011) says that children are not left behind in as far as the Internet is concerned, kids from developed economies such as Europe and America is exposed to the Internet at a tender age. It is due to this reason that the marketing plans targets the Internet as a vehicle to popularize their various products. T he internet as a form of media has several potent capabilities, which makes it the media platform that has the widest coverage. In fact, the social media is yet another aspect of the Internet that is utilized by the three marketing plans in order to reach the target audience. Almost everyone is into the various popular types of social media, which include Facebook, Twitter, and LilnkedIn. The three marketing plans have developed vibrant positioning techniques, which are responsible for ensuring success in marketing. The companies have positioned themselves as the company, which offers unrivalled medical services in America. The other positioning strategy is the fact that the company offers quality toys and other games at reasonable prices. The company is located at various strategic locations in America, which allows it to be accessible to various people seeking toys and other children games. McDonald (2011) asserts that exporting is one of the important elements of global business strategy that plays a significant role in making globalization a success. Exporting is the selling of products in international markets. The success of exporting as an approach to international global strategy is highly dependent upon the input of the government. Government must develop interest and acknowledge the immense input of exports in economic development. The procedures involved in facilitating exports of

Memoirs of a Geshia and Andrea Del Sarto Essay Example for Free

Memoirs of a Geshia and Andrea Del Sarto Essay The film adaptation of Memoirs of a Geshia faithfully depict the context in which it was taken. Woman are portaryed strong feminists in todays society. Sayuris blue eyes symbolise the Japanese culture, as the element of water is often associated with adoption and change, as it can be both a relaxing and a desructive force. Sayuris growth from a young servant to one of the most sought after geshia in her district water is a good guard against fire. Sayuri is portrayed as being a worthy protective for the equally formidable element of fire which can be associated with the beautiful but highly dangerous Hutsumomo. Both woman of fire and the girl of water illustrate the dominance and power of women in todays society. as both characters were associated with the element of earth, emphasising the power of women in todays society as they have gained power over time. On the other hand, in Andrea del Sarto, Browning rejects the tendency rejects the tendancy of romantics to project all their desires onto a female object . His dramatic monolouge in the poem is a variation on the theme of men processing women as objects, You beatiful Lucrezia that are mine! reveals the artists desire to assert his male dominance over her female passivity. Browning showcases the role of women during the Victorian era and the time as men only refer to them as objects as they were only desired by men for their perfect eyes perfect mouth over time women have become more powerful as portrayed in Memoirs of a Geshia as the society has recognised and potential of women.

The First Descent of the Grand Canyon Essay -- American America Histor

  Ã‚  Ã‚  Ã‚  Ã‚  John Wesley Powell was one of the foremost explorers in American history, and his first descent down the Colorado River through the Grand Canyon is one of America’s greatest adventure stories. Although he is not as well known as other explorers, his travels and his contributions to American history are significant because they represent a spirit of discovery motivated not by self-glory or the acquisition of gold or land, but by a curiosity about and appreciation for both the natural world and the native peoples of the West.   Ã‚  Ã‚  Ã‚  Ã‚  John Wesley Powell pursued knowledge and the uncommon experience his entire life. Born in 1834 in Ohio to a Methodist minister, he became interested in science as a boy and was fortunate to have a neighbor who was both an amateur scientist and a willing teacher (Stegner 13–14). In 1846, the Powell family moved to Wisconsin, where John Wesley struggled to continue his scientific education against the will of his father, who wanted him to become a preacher. In 1857, he set off on his first great adventure: a trip down the Ohio and Mississippi rivers in a rowboat (Stegner 16).   Ã‚  Ã‚  Ã‚  Ã‚  In 1861 Powell enlisted in the Union Army and was elected captain of artillery under U. S. Grant. He was wounded at the Battle of Shiloh in 1862 and lost his right arm. Despite his debility, however, Powell returned to active duty and finished the war (Stegner 17).   Ã‚  Ã‚  Ã‚  Ã‚  After the Civil War, Powell became a professor of science at Illinois Weslyan and curator of the Illinois State Natural History museum. In 1867 he went on his first expedition to Colorado and began his life-long love affair with the American West and the native peoples who lived there. The next year he went back to Colorado and spent the winter amon... ...de him fearless and victorious against hardship. Because of his unfaltering dedication to knowledge and the preservation of the West, Powell is truly one of the most significant American explorers of the nineteenth century. Works Cited Hillers, John K. â€Å"Tau-gu, Chief of the Paiutes, and Major John Wesley Powell.† 1873. National Anthropological Archives. Washington: Smithsonian Institution. Powell, John Wesley. The Exploration of the Colorado River. Ed. Wallace Stegner. Chicago: U of Chicago P, 1957. ---. Report on the Lands of the Arid Region of the United States. 2nd ed. Washington: GPO, 1879. ---. â€Å"Wreck at Disaster Falls.† Exploration of the Colorado River of the West and Its Tributaries. Washington: GPO, 1875: 26. Stegner, Wallace. Beyond the Hundredth Meridian: John Wesley Powell and the Second Opening of the West. Boston: Houghton Mifflin, 1954.

Dermaplus Analysis Essay

Based on a rigorous analysis of the data provided, this report provides details with respect to the profit-maximizing average daily production capacity for DermaPlusTM for each possible reference-based price of $50, $100, and $150 per unit identified by the consultant. The estimated expected daily profit at each price will also be provided. All unit and price values have been rounded to the nearest whole number or dollar. Information in terms of the recommended average daily production capacity in units for the next 12 months will be provided in order to set the size of the plant’s unionized workforce. The assumption is the quantity of units identified used to set the size of the workforce will maximize daily profit. A summary and recommendations to management will follow the analysis. Profit-Maximizing Average Daily Production Capacity & Expected Profit Biomed operates in a perfectly competitive market and has no degree of price setting power. In this case of DermaPlusTM, the government sets the price of the product. In order to determine the profit maximizing output in the short-run for this market, each price level provided by the consultant must be equal to the short-run marginal cost. Total profit is calculated from subtracting the combined total fixed and variable costs from the total revenue generated. Total costs are derived from the fixed cost of $9,000 in addition to calculating the average variable cost formula provided by the regression analysis multiplied by the profit-maximizing average daily production capacity calculated at each price level. The regression analysis provided by Selwyn based on the data collected is statistically significant greater than a 99% confidence level based on the p-value with a high correlation between the dependent and independent variables at 95% Refer to Appendix I for the detailed calculations for profit-maximizing average daily production capacity and expected profit. Price Level = $50 per unit If the government sets the price of DermaPlusTM at this level, BioMed’s profit maximizing average daily production capacity is 342 units. At this level of output, total revenue generated is $17,100 per day. The total cost of producing this level of output based on total fixed and variable costs is $17,349. BioMed incurs a loss of $249 per day when the price is set at $50 per unit. If the price is set at $50 per unit by the government, BioMed should still continue to produce this product if production is set at 342 units. Based on the shutdown rule, BioMed can sell at a loss for the next twelve months as the selling price at $50 per unit is greater than the minimum average variable cost of $22.47. Price Level = $100 per unit The profit-maximizing average daily production capacity at $100 per unit is 407 units. At this level of production, total revenue generated per day is equal to $40,700 with a total cost of $22,125. This level of daily production will yield a profit of $18,575. Price Level = $150 per unit At $150 per unit, the profit-maximizing average daily production capacity is 456 units. Total revenue generated at this level is equal to $68,400 at a total cost of $28,210. A profit of $40,190 per day is achieved when pricing is set at this level. Recommended Average Daily Production Capacity – 12 Months Based on Price Uncertainty The recommended average daily production capacity will be calculated using the expected price based on the probability distribution calculated by the outcome of the weighted averages. According to the consultant, there is a 5% chance of price being set at $50, a 20% chance of the price being set at $100, and a 75% chance of the price being set at $150. As a result, the price expected (Pe) based on the information from the consultant is $135 per unit. At this expected price, the average daily production capacity should be set at 442 units generating at total revenue of $59,670 at a total cost of $26,219. At this level of production, profit should be maximized yielding a total profit of $33,451.

Patrick Henry Vs Martin Luther King Jr. Essay

Patrick Henry and Martin Luther King Jr. were two of the most influential revolutionary’s known to mankind. Even though their views on how to become liberated were completely opposite, their passion and unrelenting determination eventually proved to be rewarding. Patrick Henry and Martin Luther King Jr. are as the sun and water fighting for the same withering blossom but with different methods to success. Patrick Henry had an intense, win big or lose big approach to freedom. In his speech he is pleading to the president to open his eyes and notice that everything is not apt. Henry was telling the president there was no peaceful means of settling this dispute with Great Britain. They tried to solve their differences by talking for ten years, Henry said, but to no avail. According to Henry, there was nothing left to do but fight for their freedoms. He said,† If we wish to be free-if we mean to preserve inviolate those inestimable privileges for which we have been so long contending-if we mean not basely to abandon the noble struggle in which we have been so long engaged, and which we have pledged ourselves never to abandon until the glorious object of our contest shall be obtained, we must fight! I repeat it, sir, we must fight!†. He yearned for freedom so desperately he was willing to die for it. â€Å"Give me liberty, or give me death†. Martin Luther King Jr. was just as ardent for freedom as Patrick Henry was, but his approach was different. He devised a more passive plan to lift his oppression. He was very unwavering in his non-violent beliefs. His philosophy was that violence only brings momentary results. Violence only starts a circle of endless chaos. He believed you must offset hatred with love. In order to progress something has to be gained. When violence is present nothing is gained, therefore, in order to progress you will need to use non-violent tactics. Patrick and Martin had many differences. They have different policies in which they followed to overcome cruelty. They also had different types of oppression. Martin was dealing with racial issue and Patrick was dealing  with governmental issues. Martin was a peaceful, non-violent problem solver and Patrick wasn’t getting any results being nonviolent so he became violent. These two men also have some things in common. They both had a strong belief in God. They both had been under heavy subjugation. They both fought the oppressor, although with different means of force, both were successful. These two great men help shape our country in to what it is today. Whether by violence or non-violent acts both overcame the harsh realities of life. Without their sacrifices where would we as a people be today?

Ma Huang essays

Ma Huang essays Ma Huang (Ephedra) as a Dietary Supplement: "Lose weight fast", "thermogenic fat burner", "rapid weight loss", these are just a few of the guarantees that manufacturer's are using to promote the now widely used and highly controversial dietary supplements containing ma haung (ephedra). Sounds great; a simple way to stimulate weight loss and increase energy, can this really work or are these companies suggesting the impossible? Ma Huang, or ephedra sinica, is an ancient Chinese herb indigenous to temperate climates, in northwestern India, Pakistan, Mongolia and China, usually on sandy seashores. The plant dates back to 5,000 years ago as a medicinal agent for asthma and hay fever, quite possibly making it the world's oldest medicine (Gurley, Gardner, White et al., 1998). In 1923, scientists discovered that the plant has two active ingredients: ephedrine (EPH), and pseudoephedrine (PSE); the central nervous system stimulants. Ephedrine is a sympathomimetic alkaloid agonists that causes cardiac stimulation and vasoconstriction, which may produce short term increases in blood pressure and heart rate, insomnia, vertigo, madras's, and nervousness. Pseudoephedrine, also an agonist, enhances bronchodialation, relieving symptoms of nasal congestion (Tyler, Brady, So what exactly does ephedra do to the body? The active natural ingredient, ephedrine acts as a sympathetic nerve stimulant similar to adrenaline, but not as potent as amphetamine. It has an energizing effect hence its usefulness in dieting. Ephedrine opens bronchial passag...

Executive Summary Essay Example | Topics and Well Written Essays - 500 words - 11

Executive Summary - Essay Example SAP Business One is a fully integrated business management solution that boosts functionality across all departments. First, ProCons is a master value-added reseller of business solutions across the MENA region, which reinforces Al Jassim Group reputation. It is a global partner and a world leader in IT solutions with offices in Beirut, Dubai, KSA, Qatar, and Kuwait. ProCons consists of a team of experienced multi-lingual consultants that can swiftly implement the solution. Secondly, Karani Mohamed Farooq, group finance manager states that the group has been using an accounting system for years and that the upgrade of the powerful tool will support the group’s organic growth. In addition, the new system will support across boarder business as planned by the group. Thirdly, although the group had many options to choose from, they chose ProCons SAP Business One model because it promised data reliability, integrity, scalability, dependency, user friendliness, and back up support. I would evaluate my system and establish if it will enable the company to compete effectively with the beefed up competition form my competitors. I would establish specific areas that have a problem and compare different systems that can suit this area. This evaluation will also enable the company to determine if there is need for a complete change of the entire system or just part of the system. Consultations with an IT expert can help analyse the current position of the company’s competitive edge and the need for a new system. Later, the company will need to examine its current financial status to establish if it can afford a new system if there is need for one. If I were in charge of this change, I would make sure that the company is not just getting a reliable system but one with the customer in mind. That is, a survey needed to precede this implementation to accommodate most royal customer’s views. This may include a system that will allow them to make a saving for their

Role Reflection Essay Example | Topics and Well Written Essays - 500 words

Role Reflection - Essay Example The article also argues that there is no relationship between curriculum development and implementation. The article also stresses the fact that more attention should be paid to implementation of curriculum and it should be considered as important as curriculum development. Another problem that is identified in the article is related to the difference between designed curriculum and the curriculum that is followed. There are also massive communication issues that hinder the implementation of the desired curriculum. It is argued in the article that use of appropriate tools can help in better implementation of curriculum. Use of curriculum implementation monitoring system is advised by the article and it is suggested that this new system can help schools better implement their desired curriculum. The suggested system is in expensive and does not put significant stress on the school teachers and administration. The new system focuses more on communication to ensure that there is a match between the desired curriculum and curriculum that is followed. The communication will help schools remove the problems teachers face in implementation of curriculum. The role of principal is identified as the greatest in solving the problem of implementation of curriculum. The article argues that the use of new system will only help solve the problem if principals take interest and ensure that the new system is followed. Principals are also advised to do regular follow-ups with teachers to make sure that everything is running smoothly. A proper working relationship between teachers and principals can play a huge role in making sure that teachers are able to follow and implement the designed curriculum. the leadership of principal is vital, according to the article, to remove all hindrances in implementation of desired curriculum. The article is written in an academic tone and identifies a significant

BUSINESS OUTLOOK REPORT for a food retailer of your choice but not to Essay

BUSINESS OUTLOOK REPORT for a food retailer of your choice but not to include Tesco - Essay Example ercent share is genuinely an accomplishment when taking into consideration that this type of business model has very high operating costs and with growth in convenience stores in the country that provide competitive threats to the chain. This report identifies long-run prospects for Sainsbury’s over the next five to ten years with an emphasis on specific trends in the external market that will likely serve as the drivers of change with the retailer and with the food sector. The report further provides an evaluation of whether Sainsbury’s is well-positioned for key changes in the external environment. Sainsbury was highly responsive in adapting to changing market conditions, especially as it pertains to consumer growth in ethical consumption. Ethical consumption is a type of consumer activism that dictates whether to boycott a product or make purchases based on consumer perceptions that the organisation offering the product maintains an ethical stance and set of ethical objectives and values (Grande 2007). Contemporary business research recognises that companies with the aforesaid ethical values and focus maintain higher profitability (Lys, Naughton and Wang 2013). As a result of recognising these trends, the company began adding what is referred to as Steering Committees that are involved at the highest level of governance in areas of assessing the firm’s commitment to corporate social responsibility, providing a quality and enjoyable place to work for employees, and even a climate change committee (Sainsbury 2011). All of the activities and strategies developed by the St eering Groups are highly publicised to ensure that consumers are drawn to the ethical framework of business practice provided by the company leadership. Having such a strong ethical set of values and beliefs also provides Sainsbury’s with minimised costs in relation to human resources. Companies that have very strong ethical cultures also have much less problems with employee turnover